Smoke and Mirrors

What's up all? Mel here. Taking a break from drawing just to put you all on game for a sec... or 2. So read the whole thing. Something cool's at the end. Ya see, for those that don't know me personally, I am a workaholic to the fullest. Like it's intense. Some type of way I've convinced myself that normal things waste my time from reaching my goals in life. So with that said I barely watch television. Key word barely. Because I'd be lying if I said that I didn't. So what guilty pleasures do I let slip through the cracks of my workaholic mind? Basketball shit, Football shit, a few choice cartoons (watching Rick and Morty soon actually) and HGTV (seriously tho...). Point of this rambling? Well sometimes something is so good that it forces itself into my "Work can Wait" list and I sit back and get engrossed. Enter the web series "Smoke and Mirrors" by Artemus Jenkins. http://www.youtube.com/watch?v=M_ssIQemW1c&width=450&height=283&plindex=0 I'm not going to sit here and pretend that Artemus Jenkins is this brilliant filmmaker that I don't know. But he is a brilliant filmmaker that is a good friend of mine (see what I did there? no? cool. Follow along). You see years ago, I was a shell of myself after a break up (which led to this brand and such). I'd pretty much complain about it to anyone who would listen to me. In comes Artemus. At the time our friendship was new. We had a mutual respect for each other's crafts, but most importantly, even early on I know that AJ would be real with me. So with that said, every time I finished a tale of lost love, AJ would tell me on que to "Man the fuck up". At the time I needed to hear it from my most genuine bud and not some fluff. I put what I was feeling into my art and things worked out. A year or two passed and to my surprise, Artemus found himself in the same situation I had just gotten out of, but unlike me, he wasn't sulking much. His philosophy of manning the fuck up was too strong within his dread-headed cranium. Instead he just asked how I felt about a webseries on love, well love lost, for people like us (ya know, cause...we're black. And we both could get girls, so why care about losing one? Pimp C would not be proud).  Of course I said yes, as well as many other people and Smoke and Mirrors was born. http://www.youtube.com/watch?v=Y4KIfHeITIY&width=450&height=283&plindex=0 Written and directed by KarynRose Bruyning, we follow the character of Dixon (played by Mr. Jenkins himself) as he trudges through the life of a failed relationship that he might not have been ready to move on from. What ensues are, not only comical situations but instances where the characters strike a cord in you and hit really close to home giving deep moments of self pondering. Makes me think of the last verse from Raury's "Woodcrest Manor" track: Ever come across something for the first time Be it a person place or thing They gave you an instant feeling of happiness Made you glad to be alive And eventually as time goes on the feeling gets weaker, and weaker, and weaker And you don't know why It's slowly becoming less exciting And the whole time you're in denial about this decreasing value And you know it in the back of your mind That the feeling's fading away And it's almost over But ignore reality and continue to keep trying Eventually the feeling becomes harder to reach or just disappears completely And it leaves us pondering a crucial question: Does everything eventually lose it's meaning? Will the things that make us happy today, make us happy tomorrow? Will this joke always make me laugh? Will the bright lights in times square always astound me? Or will I just get so used to them that I forget they're even there? Will I love this person forever? Will this person love me forever? Does anything last forever? http://www.youtube.com/watch?v=Rs8-ftHEp7c&width=450&height=283&plindex=0 With views in the hundreds of thousands, it's very clear to see that Smoke and Mirrors was a success. So it's no surprise that a season 2 was a must. Now we get to follow Dixon in the aftermath of last season's pretty surprising end. If you haven't seen it, go get your binge watch on here). A new episode will be airing every Wednesday from the Christmas in July youtube page so don't miss out. But you ready for that surprise tho? Well the Smoke and Mirrors team tapped us here at Loveless to be in the series! Considering I'm clearly a fan, this was too good to be true. Not to mention, we were able to use our new Cupid Tank in the video. Besides my sub-par acting, it's all pretty awesome (episodes 2-3 in case you wanna know). So to extend our excitement, there are deals being thrown out from both parties!!! Deal number uno: So now you're a die hard Smoke and Mirrors fan like me and don't want to wait to see the rest of the season. Well guess what? You don't have to! You can buy the whole season now and it even includes interviews with the filmmakers, actors, behind the scenes footage from production, directors commentary and maybe even some unseen stuff from the first season. All for $5 fucking dollars! But slow your sweaty little fingers down. Because of the Loveless inclusion, We got a special code you can put in to get all this shit for $3 (really, at this point if you don't buy it, I may hate you). Just use the code: LVLESS82 on http://smokeandmirrors.vhx.tv/ grab some popcorn and enjoy! You're welcome by the way. Deal number dos: Considering we just showed off the tank top in the film it only seems right that we throw a deal there too. So until August 1st, we will have a coupon you can use on not just the tank but any item on the site. Just enter : smokemirrors2 at checkout. And there you have it. I guess in closing, manning the fuck up isn't so bad of a strategy for us alpha males, but clearly us guys do care regardless of what we say. I mean look at all the great stuff that happens when we allow ourselves to not be ashamed to feel. I guess for artists though, it's just easier to put it in the art and let it do all the talking for us. Until next time I guess I'll just keep it Loveless. You can do the same if you want. Lates.


We missed you

Click here to preorder the tank!!! Hey all. I can't even lie to you guys, it feels uber weird creating something for the Lovebomb site since we've relaunched LovelessSociety.com. I didn't even know it had been almost a year since we last released an item (mainly because we still have people support Lovebomb by still buying items regularly, and for that we thank you). So why haven't we been coming up with new items? Did we shut Lovebomb down? Was it a failure? The simple answer to this is no :)   Let me explain *in my Kevin Hart voice* see what had happened was... we were just focusing on too many things and not the most important. Without getting into a big spill about it, I was able to talk to one of my heroes in this industry (Jeff Staple to be exact) about Loveless. I told him about Lovebomb and how we sold clothes and typically did very well selling out items, but as I expanded I had certain fears. He gave me some advice and I saw that it was best for Loveless to focus on what got us to this point, and that was the tattoos and art, in hopes to build more fans which would have a snowball effect ultimately making Lovebomb even stronger. So in essence a break was needed. So Lovebomb is back on right??? Ummm... Yes and no. Again Let me explain. While we are focusing on growing the brand through Loveless Society, I never started Lovebomb solely for income. I did it because I actually enjoy making products as well as the process of fashion. It's like art to me. Conceptualizing an item, getting the team together, hunting for the perfect models, researching the market and seeing how to stand out, chasing down vendors, seeing the items made from scratch, putting all your money into it, the late nights, the photoshoots, the marketing, all the way down to the stress of finally launching and seeing how everyone responds to something you and your guys have put all this work into excite the fuck out of me. I fucking love it!!! So I decided that I wanted that spark again because it means something. I think it shows that people actually give a fuck and it makes you want to deliver. So with that said, even with all the stuff in the works with the new site, I wanted to drop something just as a nice break from it all. When we dropped the Goddess tank last year, I had a spare tank top left and thought it'd be cool to run the print from our Loveless Cupid tee on it. So only that one existed. I'd wear it out and parade it on social media because hell, I loved the tank. What I didn't expect was how people would keep going on the site trying to buy it to no avail. So now just seemed like the right time to make it for real! And I must say, I'm glad we did. The joy I experienced creating it was the same high I got as creating a new Loveless tattoo. I teamed up with up and coming photographer Roseography  and just let him have at it. As I've taken this last year to learn to be more of a leader, I saw that the biggest part of leading is just letting people do what they do best. He didn't disappoint! So now the tank is available this week for preorder (something we've never done so I get to stress about that, but it's nice healthy stress so I can dig it, lol) and will have a special price until the end of the week. Go buy it or not, it's up to you, no pressure. So now that we're making clothes again it seems like we would start back doing it more often right? Well... not quite. This was just to scratch an itch. The good news though is that we will try to have the occasional item. I know a definite one I want to run later in the fall as well as something early next year. So while not as frequent, there will be drops. Very soon though, we will have other great stuff on Lovebomb to keep you guys coming back, just not mainly clothing (which is cool because it keeps it special when we release something I think). Sorry guys, I'm a rambler. Hope you enjoyed the post. Lots of great stuff coming soon so stay Loveless good people. Hope you like the tank and thanks for all the support. It means the world c: -Loveless Mel


New Release! Midnight Goddess Tank

So after seeing how fast the Goddess tank went, we decided to make a few more with a couple of changes. First off, they're available in more sizes! Secondly, They have a unisex fit so no one is left out. Thirdly, they're black...because why the fuck not, lol. To extend our excitement, we're even throwing a sale up for all the other items throughout this weekend. Just type in "midnight" at the checkout. This offer ends on August 25th. So what are you waiting for, go ahead and scoop it! Supplies are limited! Let's end the summer with a bang. Drink up. -Loveless


“summerlove”- 1day Site wide discount code

http://youtu.be/frwm3POga7w We've been waiting quite a while to release this shirt as it ushers a new era for Lovebomb. We broke our boundaries and went with a print of much higher difficulty than usual. The result is our best to date, with a printing process that pushed our very limits, while yet maintaining the quality of art that you guys have grown to love from us. Just add the fact that we continue to strive to keep things stylish. Psyche and the Racerback tank are a match made for you Goddesses out there (don't worry fellas, the new printing technique will be finding it's way to all our items, but c'mon, ladies first, right?) With that said, we're extending out excitement throughout the site today. Just type in the code "summerlove" at checkout and take an additional discount off of anything you order today. Yeah, you heard right, this offer ends today so jump on it! Grab you and a mate a Cupid and Psyche shirt and feel just like the Loveless couple themselves (okay, maybe a bit more loving, but you feel me). Thanks in advance guys. Loveless Mel.


Thank you

Fear stops most from doing great things. Hell, fear can stop people before they even start. This was the case with Lovebomb as well. Wondering how people would accept it kept me from making it for a long time. Wondering if people would take it as a serious fashion brand and not some type of way of just trying to make money from the image of Loveless. Wondering if the meaning of chasing what you love would still resonate. Wondering, wondering, wondering... but not DOING. After I finally decided I was going to really take this and make it something special things just started to go well. The team around me became more solid, people took me more serious when I talked about it, and production assemblies addressed it as something serious, all from my demeanor. The brand started to feel more solid. I felt like a business man, but not in the traditional sense. An evolved business man...the one I was meant to be, the culmination of everything I've ever been through. In that time, I gave myself realistic goals, and some unrealistic ones. The realistic ones, were that it was going to take time to build this up and that I should take each step as a learning experience. I didn't expect to come out of the gates swinging once me and the Loveless team launched this site. Finally, for the first time, I was not setting myself up for failure. Yesterday we launched this site, the new brand, the new purpose, with me not feeling like some omnipotent person behind the scenes. I wanted people to know just how I was like them, and wanted the same thing that they do, and that's to chase what we love for a better life. The thing I want most is for people to embrace that and live the lifestyle... the lifestyle of a "Lovebomber" We released our first product, which I thought we ordered to much of. I didn't expect it to catch on maybe until next year after a few more runs. We sold out of the new product yesterday in seven hours. I am completely humbled and now see that this is beyond real. Lovebombers exist and we will be the supplier to make sure the world knows it. To commemorate that, we will run a sale on the site. 40% off everything! This will end 11.12.13 so I hope everybody can take advantage (especially on the Hopeless Romantic hoodie. Love that thing. I may buy another one). Just type in the code 'thankyou' upon checkout. So step away from fear and know that you can achieve if you just take that first step. the team and I will be going back in the studio thinking of new stuff to wow you guys. Thanks for giving us a great beginning with this second chance. -Melvin  


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