Thank you

Fear stops most from doing great things. Hell, fear can stop people before they even start. This was the case with Lovebomb as well. Wondering how people would accept it kept me from making it for a long time. Wondering if people would take it as a serious fashion brand and not some type of way of just trying to make money from the image of Loveless. Wondering if the meaning of chasing what you love would still resonate. Wondering, wondering, wondering... but not DOING. After I finally decided I was going to really take this and make it something special things just started to go well. The team around me became more solid, people took me more serious when I talked about it, and production assemblies addressed it as something serious, all from my demeanor. The brand started to feel more solid. I felt like a business man, but not in the traditional sense. An evolved business man...the one I was meant to be, the culmination of everything I've ever been through. In that time, I gave myself realistic goals, and some unrealistic ones. The realistic ones, were that it was going to take time to build this up and that I should take each step as a learning experience. I didn't expect to come out of the gates swinging once me and the Loveless team launched this site. Finally, for the first time, I was not setting myself up for failure. Yesterday we launched this site, the new brand, the new purpose, with me not feeling like some omnipotent person behind the scenes. I wanted people to know just how I was like them, and wanted the same thing that they do, and that's to chase what we love for a better life. The thing I want most is for people to embrace that and live the lifestyle... the lifestyle of a "Lovebomber" We released our first product, which I thought we ordered to much of. I didn't expect it to catch on maybe until next year after a few more runs. We sold out of the new product yesterday in seven hours. I am completely humbled and now see that this is beyond real. Lovebombers exist and we will be the supplier to make sure the world knows it. To commemorate that, we will run a sale on the site. 40% off everything! This will end 11.12.13 so I hope everybody can take advantage (especially on the Hopeless Romantic hoodie. Love that thing. I may buy another one). Just type in the code 'thankyou' upon checkout. So step away from fear and know that you can achieve if you just take that first step. the team and I will be going back in the studio thinking of new stuff to wow you guys. Thanks for giving us a great beginning with this second chance. -Melvin  


To the Lovebombers…

In time, everything must grow. Not only us as individuals, but the things that we touch. This is only the beginning with Loveless Lovebomb. We have learned from our past and know that nothing is more precious than a good failure (and we are not ashamed to say that we've had a few, but we stand in front of you as strong as ever). Don't just watch; grow with us. If you are impressed by what we have done, you've seen nothing yet. We promise to keep surprising, inspiring, innovating, and most importantly, listening to you all. Without you all being unflinching in telling us what you love, there would be no fucking Loveless anything. This year, and well into the next decade plus, Loveless is doing what it can to highlight the main cog in this brand. Believe it or not, it's not rough-gun toting-tattooed cherubs... It's you. Thanks for being you, "the living Lovebomb". The next century will be that of the Lovebomber. Thanks for leading us to something amazing. When your friend's are talking about Lovebomb years from now, let them know that without you, we would be nothing. And you better believe that shit when you say it because it's beyond true. Let's shock the fucking world.   -Loveless


Valentine’s Day…damn.

Hey all. Happy fucking Valentine's Day. Guess I'll use this new blog today to give you lot your normal weekly Loveless fix since we just redirected you here today (then it's back to good old LovelessSociety.com from here on out). I told you guys we had something good for you. You all have no idea how much I've heard, "When can we buy stuff Cupid, I want you Cupid, Why is your peen so small Cupid?" Look, I hear you all, and let's just say that I guess we were holding back, on purpose. As you probably heard from the art guy, Loveless is not about money. The only thing I want is for you guys to love the life you live, nothing more really. But honestly...what's greater than that? No, no...we aren't money hungry here, in fact, we don't give a damn if you buy any of this stuff. The only sad part about that is that Loveless wouldn't grow. I can tell you that for sure, but hell, we aren't that bad off...(ok me and Jeff are about to get evicted next week, but hey, what's new?) With that being said, I know it's hard listening to a naked guy talk about clothes. I'm sorry, but it's my damn job. But I'll let you guys get a pass for a second. You can see me babble about all the cool shit we've finally brought to you throughout this site, but for now, I'll talk on something entirely different...Valentine's day. What's that? Fuck me? Hey man! Fuck you!!! Hold up, how many of you don't have a Valentine today? You, and you, hmmm...you? What about you over there? But you're fucking hot! Fuck that, I'll be your Valentine. What about that guy next to her? Ohh...sorry miss...I mean, mustaches are...ummm...80's chic, what's not to love? Okay, so you're all a bit angry at me. Let me flip this, I'm mad at you...yes you damnit. Before you try and cut off my sack, just know I didn't mean it like that. I just mean that I'm angry you're still pointing fingers on why things in your life are the way they are. Don't I get enough death threats a day? I promise it's not my fault that you feel this way. It just means...it's not your time. I mean, do you really want me to deliver another dud of a companion to you just because I got drunk and wanted some target practice? No! You don't. So this year, I've decided, I'm laying a bit low and seeing how you guys react to it. I want to see what you are willing to do for happiness. No worries, I'm not leaving you, just doing a bit of observing. I just want to see if you all will let life pass you by, or are you going to take that chance on love that you have been holding out on. You don't have my arrow this time, because you don't need it. You already have something ten times more powerful...and that is your heart. Embrace it and let it lead you. The funny thing about it is that you know it tells you the truth and leads you right. It adapts and you don't make the same mistakes. It's more than some beating organ...it's the epicenter of self. Look inside that little fucker...   ...and let it guide you.   Even if you feel like you have nothing, you were equipped with your number one weapon since you were the size of a peanut. With the first beat heard, you were instantly loved. Never take it for granted. This is your world...no more pointing fingers. Now is only time for living. Don't let the world tell you how loved you are by how many boxes of stale chocolate shaped like hearts you recieve (though, stale chocolate isn't that bad. Tastes no different than that dark chocolate shit). Now let's go get a drink...on you. And you may have to help me fight...not the most popular guy today. Lucky for us, if they mess up your clothes you have a new place to go. What? they said I get 10%, nothing wrong with a shameless plug every now and then, lol. Valentine's friggin Day mate. Cheers. -Loveless Cupid


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