Click here to preorder the tank!!! Hey all. I can't even lie to you guys, it feels uber weird creating something for the Lovebomb site since we've relaunched LovelessSociety.com. I didn't even know it had been almost a year since we last released an item (mainly because we still have people support Lovebomb by still buying items regularly, and for that we thank you). So why haven't we been coming up with new items? Did we shut Lovebomb down? Was it a failure? The simple answer to this is no :) Let me explain *in my Kevin Hart voice* see what had happened was... we were just focusing on too many things and not the most important. Without getting into a big spill about it, I was able to talk to one of my heroes in this industry (Jeff Staple to be exact) about Loveless. I told him about Lovebomb and how we sold clothes and typically did very well selling out items, but as I expanded I had certain fears. He gave me some advice and I saw that it was best for Loveless to focus on what got us to this point, and that was the tattoos and art, in hopes to build more fans which would have a snowball effect ultimately making Lovebomb even stronger. So in essence a break was needed. So Lovebomb is back on right??? Ummm... Yes and no. Again Let me explain. While we are focusing on growing the brand through Loveless Society, I never started Lovebomb solely for income. I did it because I actually enjoy making products as well as the process of fashion. It's like art to me. Conceptualizing an item, getting the team together, hunting for the perfect models, researching the market and seeing how to stand out, chasing down vendors, seeing the items made from scratch, putting all your money into it, the late nights, the photoshoots, the marketing, all the way down to the stress of finally launching and seeing how everyone responds to something you and your guys have put all this work into excite the fuck out of me. I fucking love it!!! So I decided that I wanted that spark again because it means something. I think it shows that people actually give a fuck and it makes you want to deliver. So with that said, even with all the stuff in the works with the new site, I wanted to drop something just as a nice break from it all. When we dropped the Goddess tank last year, I had a spare tank top left and thought it'd be cool to run the print from our Loveless Cupid tee on it. So only that one existed. I'd wear it out and parade it on social media because hell, I loved the tank. What I didn't expect was how people would keep going on the site trying to buy it to no avail. So now just seemed like the right time to make it for real! And I must say, I'm glad we did. The joy I experienced creating it was the same high I got as creating a new Loveless tattoo. I teamed up with up and coming photographer Roseography and just let him have at it. As I've taken this last year to learn to be more of a leader, I saw that the biggest part of leading is just letting people do what they do best. He didn't disappoint! So now the tank is available this week for preorder (something we've never done so I get to stress about that, but it's nice healthy stress so I can dig it, lol) and will have a special price until the end of the week. Go buy it or not, it's up to you, no pressure. So now that we're making clothes again it seems like we would start back doing it more often right? Well... not quite. This was just to scratch an itch. The good news though is that we will try to have the occasional item. I know a definite one I want to run later in the fall as well as something early next year. So while not as frequent, there will be drops. Very soon though, we will have other great stuff on Lovebomb to keep you guys coming back, just not mainly clothing (which is cool because it keeps it special when we release something I think). Sorry guys, I'm a rambler. Hope you enjoyed the post. Lots of great stuff coming soon so stay Loveless good people. Hope you like the tank and thanks for all the support. It means the world c: -Loveless Mel
So after seeing how fast the Goddess tank went, we decided to make a few more with a couple of changes. First off, they're available in more sizes! Secondly, They have a unisex fit so no one is left out. Thirdly, they're black...because why the fuck not, lol. To extend our excitement, we're even throwing a sale up for all the other items throughout this weekend. Just type in "midnight" at the checkout. This offer ends on August 25th. So what are you waiting for, go ahead and scoop it! Supplies are limited! Let's end the summer with a bang. Drink up. -Loveless
http://youtu.be/frwm3POga7w We've been waiting quite a while to release this shirt as it ushers a new era for Lovebomb. We broke our boundaries and went with a print of much higher difficulty than usual. The result is our best to date, with a printing process that pushed our very limits, while yet maintaining the quality of art that you guys have grown to love from us. Just add the fact that we continue to strive to keep things stylish. Psyche and the Racerback tank are a match made for you Goddesses out there (don't worry fellas, the new printing technique will be finding it's way to all our items, but c'mon, ladies first, right?) With that said, we're extending out excitement throughout the site today. Just type in the code "summerlove" at checkout and take an additional discount off of anything you order today. Yeah, you heard right, this offer ends today so jump on it! Grab you and a mate a Cupid and Psyche shirt and feel just like the Loveless couple themselves (okay, maybe a bit more loving, but you feel me). Thanks in advance guys. Loveless Mel.
Fear stops most from doing great things. Hell, fear can stop people before they even start. This was the case with Lovebomb as well. Wondering how people would accept it kept me from making it for a long time. Wondering if people would take it as a serious fashion brand and not some type of way of just trying to make money from the image of Loveless. Wondering if the meaning of chasing what you love would still resonate. Wondering, wondering, wondering... but not DOING. After I finally decided I was going to really take this and make it something special things just started to go well. The team around me became more solid, people took me more serious when I talked about it, and production assemblies addressed it as something serious, all from my demeanor. The brand started to feel more solid. I felt like a business man, but not in the traditional sense. An evolved business man...the one I was meant to be, the culmination of everything I've ever been through. In that time, I gave myself realistic goals, and some unrealistic ones. The realistic ones, were that it was going to take time to build this up and that I should take each step as a learning experience. I didn't expect to come out of the gates swinging once me and the Loveless team launched this site. Finally, for the first time, I was not setting myself up for failure. Yesterday we launched this site, the new brand, the new purpose, with me not feeling like some omnipotent person behind the scenes. I wanted people to know just how I was like them, and wanted the same thing that they do, and that's to chase what we love for a better life. The thing I want most is for people to embrace that and live the lifestyle... the lifestyle of a "Lovebomber" We released our first product, which I thought we ordered to much of. I didn't expect it to catch on maybe until next year after a few more runs. We sold out of the new product yesterday in seven hours. I am completely humbled and now see that this is beyond real. Lovebombers exist and we will be the supplier to make sure the world knows it. To commemorate that, we will run a sale on the site. 40% off everything! This will end 11.12.13 so I hope everybody can take advantage (especially on the Hopeless Romantic hoodie. Love that thing. I may buy another one). Just type in the code 'thankyou' upon checkout. So step away from fear and know that you can achieve if you just take that first step. the team and I will be going back in the studio thinking of new stuff to wow you guys. Thanks for giving us a great beginning with this second chance. -Melvin
In time, everything must grow. Not only us as individuals, but the things that we touch. This is only the beginning with Loveless Lovebomb. We have learned from our past and know that nothing is more precious than a good failure (and we are not ashamed to say that we've had a few, but we stand in front of you as strong as ever). Don't just watch; grow with us. If you are impressed by what we have done, you've seen nothing yet. We promise to keep surprising, inspiring, innovating, and most importantly, listening to you all. Without you all being unflinching in telling us what you love, there would be no fucking Loveless anything. This year, and well into the next decade plus, Loveless is doing what it can to highlight the main cog in this brand. Believe it or not, it's not rough-gun toting-tattooed cherubs... It's you. Thanks for being you, "the living Lovebomb". The next century will be that of the Lovebomber. Thanks for leading us to something amazing. When your friend's are talking about Lovebomb years from now, let them know that without you, we would be nothing. And you better believe that shit when you say it because it's beyond true. Let's shock the fucking world. -Loveless